Branding & Identity: BODY ART

BodyART now BODYART, Zurich I led the complete rebranding of BODYART, a holistic fitness / training system from Zurich. Their workout blends elements of yoga, Pilates, Tai Chi, and traditional strength training with a focus on functional movement, breathing, and mental relaxation. While I was working at LAUDO in Berlin I got the wonderful task to create a re-branding for them. They already had a logo + branding but it didn’t feel aligned with their vision. That’s why I created a new brand identity for them, including two logo proposals, one of which is now featured across all their studios. I also redesigned their website, making significant improvements to the booking system, class schedule, and subpages. Additionally, I created social media content, ads, event materials, and flyers to ensure a consistent and revitalized brand presence across all platforms.